Salesforce to Launch Hyperforce Architecture in Singapore

Salesforce is making its Hyperforce architecture available in Singapore from December 2021, allowing businesses to run Salesforce applications from a public cloud infrastructure operated by Amazon Web Services (AWS).

First announced in late 2020, Hyperforce is a new infrastructure architecture that unifies the foundations of various Salesforce cloud services, enabling Salesforce to grow through partnerships with hyperscale cloud providers while meeting the storage requirements of local data. In Singapore, Hyperforce will be available on AWS.

Salesforce services supported by Hyperforce include Sales Cloud, Service Cloud, Marketing Cloud, and Commerce Cloud, among others. There are no additional costs associated with residing on the Hyperforce infrastructure.

Hyperforce’s security architecture also limits users to appropriate levels of access to customer data, protecting sensitive information from human error or misconfiguration. Encryption, at rest and in transit, is standard, ensuring data privacy and security.

“Organizations in Southeast Asia are paying unprecedented attention to digitalization to maintain meaningful relationships with customers and provide flexibility to their employees in an increasingly unpredictable environment,” said Sujith Abraham, vice -Senior President and General Manager of ASEAN at Salesforce.

“Hyperforce creates flexibility by freeing up the ability to host data locally in Singapore and it does so with the scalability of the public cloud – accessing compute capacity flexibly and efficiently when and when they need it.

“With Hyperforce, we are proud and excited to be able to accelerate our customers’ digital transformation journeys, helping them remain agile throughout their growth and innovation. “

Besides Singapore, India, Australia, Germany, and the United States are some of the other markets where Hyperforce is available, although the Salesforce services available through Hyperforce differ from market to market.

Salesforce was scheduled to roll out the new architecture in 10 markets this year, according to Bret Taylor, its president and chief operating officer, who hailed Hyperforce as the most significant breakthrough in company history.

Hyperforce could help Salesforce remove potential barriers to adoption, especially among companies in regulated industries where data sovereignty is a concern, or in markets where Salesforce may not have local data center operations. Over time, this move could also allow Salesforce to reduce the infrastructure costs of running the services in its own data centers.

Zendesk, which competes with Salesforce in product categories such as customer relationship management and service desk software, has already made its services available through AWS for a few years. It migrated its cloud infrastructure to AWS around 2018 and allowed customers to connect more deeply to the AWS ecosystem over time.

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